Marketing: Screenplay Treatments, Loglines, One-Pages and Query Letters
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Marketing:
Getting a script into the hands of someone who might buy it is a lengthy process. To get them to
read your script you have to have good marketing materials. These include:
Treatment: Marketing treatments typically run from three to ten pages, and include
notes on the story’s themes, genre, marketability, characters, and a brief outline of the
story.
One Page: This is exactly what it sounds like – one page that is intended to
intrigue someone in your story, so that they demand to see your script.
Logline: A logline is a one-sentence summary of your story that contains all
the key elements. They are usually between 25 and 45 words and are an essential marketing
tool. Writing good loglines is a skill!
Query Letter: Finally, you need a good query letter. A query letter
needs to be short, carefully targeted, designed to attract interest and get busy producers to
request your script.
There are clear rights and wrongs in writing all of these marketing documents, and many people
struggle with them.
Marketing Support: In addition, I can provide customized marketing
support. This involves discussing the market for your film, and producing a list of suitable
companies and individuals to send your material too.
When you combine the right materials with the right contacts you dramatically increase the chances
of people wanting to read your script.
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Which marketing documents you
need |
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What extra marketing support you
need |
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How quickly you need the work
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"It was a great pleasure working with Don. He is very knowledgeable about his
subjects, very professional, very responsive and a wonderful writer. I definitely recommend him to
anyone who needs an excellent writer."
Mindy N |
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"I have worked with Don on three scripts over the
past 18 months, and I am looking forward to an ongoing working
relationship.
Creatively, he is highly imaginative, capable of
utilising both his own ideas and incorporating those of others to their maximum
potential. Don is very hard-working - he works fast, but cares - which means that it
becomes very energising for those he works with.
Tough deadlines are a challenge rather than a
problem, so if time is of the essence, Don is the ideal person to have on your
team."
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PR, Copenhagen |
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Don is by far the fastest scribe I've had the
pleasure of working with. In fact, I am puzzled by how high the quality is; you would
think it would suffer accordingly.
Don is always just an email away, and didn't
hesitate to open up his phone lines despite us being in two different countries. Note
that he insisted on picking up the bill every time, which I thought was
class.
Don's educational background, with a Masters in
Screenwriting, plus his global travels and experiences, all come through and result in
rich, pointed prose. Highly recommended.
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| Rhys Trenhaile,
Writer/Producer/Actor, Probity Productions Inc., Canada. |
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